HITEK | Promotional Products & Apparel

16 Ways Color Affects Your Branding and Marketing

2 days ago

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your advanta...

Case Study: Brighten Their Day

Aug 09

A realtor wanted to give a thank-you gift to those who purchased a new home with them. They chose the LED Carbon Fiber Aluminum Flashlight. They printed their logo along with the tagline, "We wil...

Our Top 10 Favorite Eco-Friendly Products

Aug 02

Sometimes it’s good to take a moment and get in touch with Mother Earth. Not only are these products great for printing your company logo or message, but they also serve dual purposes. The produ...

7 Financial Products That Are a Great Investment

Jul 26

Finance-themed promotional products are a great marketing investment and help increase brand awareness and customer loyalty. These 7 products can be used as financial seminar gifts, banking giveaways,...

8 Elegant & Engravable Promotional Products

Jul 19

The promotional products industry has become so successful for one reason: people like free stuff. It’s true! So, how do you know which of the millions of products you want to be associated with...

6 Promotional Products That Put Safety First

Jul 12

Whether it’s on a construction site, warehouse, or a laboratory, it’s always important to help your workers stay safe. Encourage your employees to make safe choices all year long with thes...

8 Dental Products That Will Make You Smile

Jul 04

Promotional products are great for handing out after patient visits, at conferences and events, or to have available in your reception area. Here are our 8 favorite dental promotional products that he...

Case Study: A Picture is Worth...a Nice Donation

May 30

Description: Folded Photograph Card Industry: Fundraising What it was purchased for: A historical preservation society needed invitations for their annual dinner. A board member donated their photog...

These Are the Tech-Savvy Promotional Products You Are Looking For

May 23

Technology advances exponentially. By the time you finish reading this article, you might be actually be reading it in some virtual reality café where Elvis is serving you a strawberry daiquiri...

Case Study: Safety First

May 15

Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...

6 Retro Products That Are a Blast From the Past

May 08

No matter what decade you think of when you think of “retro products”, you can bet there’s a customizable product perfect for your next event. Using nostalgia to promote your busines...

Case Study: What Does Your Phone Stand For?

May 01

Product: Phone Stand Industry: Financial What it was purchased for: A local financial institution needed a giveaway item for current and potential clients. It had to be useful to keep their name in ...

Case Study: A Flavorful Promotion

Apr 24

A Flavorful Promotion Boosts This Credit Union’s Popularity Organization: Credit Union Product Featured: Lip Balm Goal of Promotion: Generate New Loans Description of Case Hi...

Case Study: Happy to Hang Around

Apr 16

Description: Standard Door Hangers Industry: Automotive What it was purchased for: A collision center wanted to increase the number of customer satisfaction survey responses and boost online appoint...

Advice for Getting the Most Out of a Business Trip

Apr 09

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of business ...

Your Graphic & Web Design Cheat Sheet

Apr 02

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top graphic...

Case Study: Rock out on the Run

Mar 26

Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could us...

5 Out of the Box Promotional Products We Love…and You Will Too!

Mar 19

We’ve all been stuck in the same rut while trying to come up with some original ideas to appeal to customers. Are you in need of some extra product inspiration? If so, here’s a lit...

Case Study: This Promotional Product is in the Bag

Mar 12

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock design,...

Case Study: Save the Date, Save the Day

Mar 04

Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value...

Case Study: Jot It Down

Feb 25

Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded it...

5 Office Toys That Will Bring Your Brand Joy

Feb 18

Look around your office and you will probably find that your coworkers’ desktops are riddled with a variety of knick-knacks, toys, puzzles, and stress balls. Office toys are a great way ...

3 Simple Ways to Boost Your Mood Right Now

Feb 11

Do you ever get a case of the Mondays…on a Thursday? We all get down sometimes, but that doesn’t mean we need to stay there. Whether someone said something that upset you, you’re st...

What Millennials Want (And How to Work With Them)

Feb 04

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for le...

30 Quotes That Will Motivate You to Succeed

Jan 28

We all want to succeed in business and in life, but sometimes we could use an extra boost of motivation. Some of the most successful people we have ever known have failed many times before succeeding....

6 Promotional Products That Put the “Fun” in Fundraiser

Jan 21

Promotional products can help your fundraising event get donors in the giving spirit and maximize the amount of money you raise for charity. These 6 products for fundraisers show off your charitable c...

6 Budget-Friendly Products to Drive High-End Sales

Jan 13

Are you looking for a marketing campaign that is not only successful but budget-friendly? Good news! You don’t have to break the bank to find promotional products that get the job done and leave...

4 Ways to Improve Communication

Jan 06

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the mo...

'Tis the Season to Bring out Our Favorite Holiday Gift Ideas!

Dec 30, 2018

It’s that time again! The holidays are around the corner and you’re probably thinking about everything you need to do between now and the new year. For most of us, that includes client and...

Case Study: Recycle, Reuse, Read a Book!

Dec 23, 2018

Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...

Case Study: Fun in the Sun

Dec 16, 2018

Product: Two-Tone Malibu Sunglasses Industry: Sports What it was purchased for: A major sports team was having difficulty keeping attendance up at weeknight games. They came up with the idea of doin...

Case Study: Beach Balls? Bingo!

Dec 09, 2018

Description: Beach Ball Industry: Tourism What it was purchased for: The customer was looking for a low-cost, family-friendly summer giveaway item to promote their city's summer tourism program in t...

8 Promo Products That Will Kick Start Your Goals

Dec 02, 2018

We all want to live healthier, sleep deeper, and work better. These motivational promotional products will help kickstart goals and increase your brand visibility! Exercise Band Let's get physical...

25 Insane Facts About Promotional Products

Nov 25, 2018

You don’t have to work in the field of promotional products to notice the impact they can have on any organization’s marketing efforts. As the most effective medium of advertising across a...

5 Military Themed Promotional Products

Nov 18, 2018

We’ve got camouflage. We’ve got utility. We’ve got plenty of “olive drab” to go around. If you are looking for products that appeal to military personnel and their famili...

7 Ways to Take Advantage of Your Lunch Break

Nov 11, 2018

Taking a lunch break is important. It’s a time when you can step away from your computer and have a little “me” time. Your lunch break should be a time when you can unplug and stop t...

Branding 101: What Makes a Brand Powerful

Nov 03, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, and t...

You Need More Cowbell

Oct 27, 2018

Description: Cowbell Industry: Sporting Events, Athletics What it was purchased for: A charity marathon coordinator wanted a giveaway that spectators could use to cheer on their runners. They chose ...

Case Study: Raise Your Glass!

Oct 20, 2018

Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their ta...

The Best Promotional Products for Sports Fanatics

Oct 13, 2018

With football season right around the corner, people are gearing up to support their favorite teams. Whether they’re grilling hot dogs at a tailgate or cheering in the stands, fans love we...

A Lunch That Packs a Punch

Oct 06, 2018

Description: 3 Section Lunch Container Industry: Healthcare What it was purchased for: A hospital was looking for a unique lunch packet for nurses, doctors, and anyone else employed at any of the ho...

Boost Your Sales

Sep 29, 2018

A local winery at their annual fall festival was looking for a way to boost their sales on take-home bottles of wine. So, they gave away the imprinted Winged Corkscrew to anyone who purchased three bo...

3 Things Every Busy Professional Needs

Sep 22, 2018

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professional...

Charity Fundraiser

Sep 14, 2018

The organizer of a charity fundraiser wanted to add an element of fun and excitement to their door prize giveaways. As each guest arrived, they were given a Mardi Gras Jubilee pen and instructions to ...

Case Study: Improve Sales and Traffic

Jun 27

A hotel wanted to promote its amenities to guests in a personable, yet non-intrusive manner. The goal was to encourage guests to utilize hotel amenities instead of going off-site to fulfill their need...

6 Things You're Missing Out on by Not Using Promotional Products

Jun 20

Promotional products aren’t just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a pro...

Branding 101: Let’s Talk Logos

Jun 13

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element t...

Top 10 Promotional Product Ideas for the Construction Industry

Jun 06

Whether you’re working in the construction industry, cater to outdoor enthusiasts, or simply want to lead a company-wide safety session, having an array of timely, yet practical promotional prod...

Blog